It's no secret that Ray Comfort has it in for Atheism. His entire ministry is dedicated to disprove Atheists, the theory of evolution and pursuing Richard Dawkins.
Since 2006, he has been on a heavy campaign to try to use social media and the use of viral marketing to promote his brand of evangelism.
And what did each attempt give him? Nothing but a list of failures. Do keep in mind, that when I mean "failure" I mean he has failed is objective due to the advantage he gave his critics (Atheists and Christians who simply don't want to be associated with that charlatan). Here is an abridged list of his most famous failures.
The Atheist's nightmare: The Banana.
What was supposed to happen: The most famous of his failures, earning him the nickname "Banana man". He stipulated that the banana was a perfect example of intelligent design until it was demonstrated that the banana was a product of agriculture.
What ended up happening: His banana video was the most parodied of his works. He later did an "apology" video, but the tone in it as you will see, was half-hearted and only served to aggravate his critics by insinuating Atheist gave him a platform. That also was turned to ridicule. A simple retraction would have sufficed and ended it but even in an apology, he fails.
What was supposed to happen: Kirk Cameron, a "partner" of Ray Comfort, used the illustration of the crocoduck, in an attempt to ridicule the theory of evolution, the crocoduck stipulates that if there are transitional forms then there should be a crocoduck. This in turn would prove evolution to be erroneous.
What ended up happening: Even Christians started to laugh at Ray Comfort and Kirk Cameron. Their credibility went down to nil even among evangelicals, save for a small minority who are part of his "Ambassador's Alliance".
What was supposed to happen: The object of his blog being an "Atheist Central" where he would put articles and then Atheists would rapidely debunk his claptrap, and he would then quote them in his next book.
What ended up happening: Due to his unfortunate habit to be censor-happy and overzealous moderators, this lead to sites like WeareSMRT.com to be born and other to compile not only the posts on his blog that were erased, but also the articles that were edited or deleted that were 'too embarrassing' that were written by Ray Comfort.
What was supposed to happen: This site was supposed to be the end-all to all Atheists. The site was supposed to prepare Christians to be able to answer Atheists with every little question we had and it served as a shameless promotion for his books.
What ended up happening: This site died in less than a month and was never heard of again. it is still online, but with zero activity on it.
ABC Nightline Faceoff Ray Comfort VS Rational Response Squad.
What was supposed to happen: Accepting to go on National TV with Kirk Cameron to face Brian Sapient and Kelly O'Connor to debate the existence of God, he had hoped that he could preach his gospel message to millions watching.
What ended up happening: Due to his inability to debate properly and his attempt at hijacking the format of a debate, he made an ass of himself on national tv, and made the word "Atheist" a household name. His attempt at a "coup comptee" by having Todd Friel ambush Brian Sapient afterwards only demonstrated his dishonesty even further.
Ray Comfort VS Thunderf00t.
What was supposed to happen: Youtube User Thunderf00t and Ray Comfort dialogging and having an exchange of ideas.
What ended up happening: Ray, being a money-hungry little bastard, sought to commercialize the dialog as a debate. He made it into a DVD and tried to pass it as a "Debate"
Due to the fact that Thunderf00t had posted a copy of the discussion on his channel (which was duplicated numerous times on youtube) the sales were downright poor.
The "Origins In Schools" campaign.
What was supposed to happen: Another campaign that made alot of noise. Ray, after finding out that the "Origins of the species" by Charles Darwin was public domain, he sought to print out a copy with an introduction made by him, supporting intelligent design and distribute it across North America in every university.
What ended up happening: An uproar among the Atheist community is what happened. Normally that would have fallen in Ray's favor, but he didn't predict the backlash that would occur, not only from the Atheist community, but also from other Christians who actually do not reject science.
So strong was the backlash, that Rather than distribute it on Nov 19th as he had advertised, he had to do it a day early to avoid the counter-protests and by doing so, demonstrated two things.
1) He was indeed spooked by the backlash.
2) Alot of money had been spent on this venture. It was financially draining to do such a huge give-away. By buckling down and acting spooked, he had just sent a message to his financial backers: "I am a liability".
So from all these failures, what can we conclude? Well for one, from all his ventures, not a single Atheist was converted because of his antics. All this money, all this effort, has proven for naught.
Also, if you were an investor in a business, and you saw that much capital being wasted, you wouldn't want to give that money to an organization that squanders in on things that don't work or end up being the fodder for really bad decisions.